Instead of a resolution, why not take a look back at what you accomplished? Change or adjust your definition of success and pat yourself on the back. Did you spend too much time obsessing over something--time that should have been spent, say, greening your lawn for the neighbor's sake? What did you do during that time? Maybe you got really good at Grand Theft Auto.
No matter how puerile the pursuit, you learned something, did something, got better at something. Stop whipping yourself with the New Year's cat-o'-nine-tails and put your chin up, soldier! Whether you are a starving artist or some Wall Street embarrassment hiding behind a back issue of Fortune, you need to give yourself some props.
You made it through a year of paranoia--market paranoia, security paranoia, genuine paranoia... You bit the bullet a number of times, sallying forth when the results weren't even guaranteed. Maybe your year was boring as hell, for all I know. But take a look at your lens. How do you measure success? It's an old question but it begs your attention.
This early New Year's Day (it's 1 a.m. Eastern where I am) is an opportunity not just to change your habits--eat better, spend more wisely--but to change your outlook. How does your attitude empower you to wake up earlier, walk more lightly, hit the job at hand harder than ever before? Do you feel good?
A friend of mine was recently extolling the virtue of passion. She said passion is crucial no matter what you are into. She said:
"If you sell vacuum cleaners, be passionate about it," she said. "Say: 'I love selling Hoovers and it is my LIFE, and if you got a problem with that, #@*% YOU!'"
There is much to be proud of, so why don't you enjoy it for once? What are you doing that you would like to enjoy more?
This is just another day. Our Gregorian calendar is just an arbitrary mark-time, a random beginning, middle and ending of our continuous revolution around the sun. Today is really not all that special, when you get right down to the science of it. Look around though. Your loved ones, your acquaintances and colleagues, even your hated ones: they think there is something special about all this. Do you? You are a pack animal, sir or madam! You cannot ignore the sentiments of those around you. Like it or not, you are affected by your peers and their attitudes, no matter how culturally arbitrary. New Year's matters.
Channel their influence on you in a positive way. Now is your moment to change your goggles, your viewpoint, your attitude. Take a look in the mirror, but this time I want you to smile.
May some of your most honest wishes come true this year!
Wednesday, December 31, 2008
Tuesday, December 30, 2008
IWearYourShirt.com Begins its Print Newspaper Bonanza
iwearyourshirt.com on front page of Florida Times Union (Metro section)
Originally uploaded by iwearyourshirt
Tags
business,
marketing,
social media
Thursday, December 25, 2008
Wednesday, December 24, 2008
How to Add Facebook Connect to Blogger in 12 Simple Steps
UPDATE for December 9, 2011: It's been almost three years since I posted this, and it's still getting hits. The instructions here are completely out of date and are absolutely useless at this point.
But! I'm guessing you came here searching for a way to integrate Facebook with your Blogger blog in some way.
Well, I have an answer for you. Or rather, a resource. It's not going to answer all of your questions, but trust me when I say, that as of today, December 9, 2011, your first and last stop when integrating Facebook functionality into your Blogger blog is to visit the Social Plugins page from Facebook itself.
Here it is: https://developers.facebook.com/docs/plugins/
Good luck.
UPDATE for APRIL 20, 2009: Ladies and gentlemen, Thank you for all your awesome participation. I learned a lot from your comments. Due to your comments I have had a change of heart. It appears the JS-Kit comment system is in fact the superior service, hands down. I recommend it. It comes pre-packaged with Facebook Connect functionality, along with oodles of other benefits Disqus does not have. Go to http://js-kit.com to install it on your blog right away.
This blog post is still 100% useful though, if you still want to install Disqus comments on your blog. It really is a great service - just not as good as JS-Kit.
To the people at Disqus: You guys have a beautiful product, and in some ways it is friendlier to use than JS-Kit. I wish you all the best in your quest to beat JS-Kit in the comment system wars. Good ol' competition makes us ALL better.
Sincerely,
Will Conley
Man of Many Words
Do you have a blog on Blogger, WordPress, TypePad, Tumblr or Movable Type? Do you want to add Facebook Connect to your blog so that your readers can log in and comment using their Facebook accounts? Of course you do! There's just one problem: your mamma don't code and your daddy don't XML. That's right, I said it, and you ain't much hipper than they are. So what do you do?
Well kid, you've come to the right place. As of yesterday morning there is a quick-and-dirty way to integrate Facebook Connect into your Blogger comments section. The only specialized knowledge required is literacy. I did it myself in about 30 minutes. Try it out for yourself, right here on Man of Many Words. Scroll down and view the comments section for this post, select the option to log in with Facebook Connect, and then drop a holler. Cool, right?
So how did I do it? Just add Disqus and stir:
1. Open a new tab in your browser and keep this one open so you can refer to it.
2. Go to http://disqus.com (pronounced "discuss"). Follow the simple instructions and install the Disqus comment system into your blog. Don't worry, you can keep all of your existing comments. (Are you worrying? Don't. No need.) Once you have set up Disqus for your blog, move on to Step 3.
3. Open another new tab and go to http://www.facebook.com/developers/createapp.php. This will take you to the "Create App" page on Facebook.
Congratulations in advance, you are about to become a Facebook Developer! Wow! Unfortunately for your ego, it's really, really easy to do what you are about to do. It requires almost no coding skills whatsoever. Sorry. On the bright side, you won't have waste hours and hours of your holiday season trying to understand what all those tech sites are talking about when they blast a load of Javascript in your face and expect you to thank them for the hot tip. I mean, come on, add Facebook Connect in just 8 minutes? I sneeze in 8 minutes. Ain't no way anyone is adding Facebook Connect in 8 minutes. Not me, not Stephen Hawking, not anyone. They only say that to make you feel bad about yourself. Don't listen to them. You are smart. We shall now continue:
4. On the "Create App" page you navigated to in Step 3, fill in the field labeled "Application Name" with the name of your blog. Simple!
5. Agree to the Terms of Service and click "Save Changes". This will take you to the Edit page of your new app.
6. In the "Edit" page of your new app, fill in the field labeled "Callback URL" with http://disqus.com.
7. Scroll down to the bottom of the page and click "Save Changes". Don't close the tab.
8. Go back to the first tab, navigate to your Disqus Settings under "Admin".
9. Scroll down until you see the Facebook Connect logo. Tick the box at left.
10. Copy and paste the API Key from your Facebook App into its corresponding field on your Disqus settings.
11. Copy and paste the Secret from your Facebook App into its corresponding field on your Disqus settings.
12. Scroll down to the bottom of the Settings page on Disqus and click "Save".
Et voila! You have successfully added Facebook Connect to your blog. Season to taste. Serves millions. To try it out, you will need to log out of your Disqus account so that you will be able to see what your readers see.
Three things to consider:
Please let me know how it goes, and Happy Festivus to all.
UPDATE: Looking for detailed instructions on how to install the Disqus comment system on other platforms? Well here you are:
But! I'm guessing you came here searching for a way to integrate Facebook with your Blogger blog in some way.
Well, I have an answer for you. Or rather, a resource. It's not going to answer all of your questions, but trust me when I say, that as of today, December 9, 2011, your first and last stop when integrating Facebook functionality into your Blogger blog is to visit the Social Plugins page from Facebook itself.
Here it is: https://developers.facebook.com/docs/plugins/
Good luck.
UPDATE for APRIL 20, 2009: Ladies and gentlemen, Thank you for all your awesome participation. I learned a lot from your comments. Due to your comments I have had a change of heart. It appears the JS-Kit comment system is in fact the superior service, hands down. I recommend it. It comes pre-packaged with Facebook Connect functionality, along with oodles of other benefits Disqus does not have. Go to http://js-kit.com to install it on your blog right away.
This blog post is still 100% useful though, if you still want to install Disqus comments on your blog. It really is a great service - just not as good as JS-Kit.
To the people at Disqus: You guys have a beautiful product, and in some ways it is friendlier to use than JS-Kit. I wish you all the best in your quest to beat JS-Kit in the comment system wars. Good ol' competition makes us ALL better.
Sincerely,
Will Conley
Man of Many Words
Do you have a blog on Blogger, WordPress, TypePad, Tumblr or Movable Type? Do you want to add Facebook Connect to your blog so that your readers can log in and comment using their Facebook accounts? Of course you do! There's just one problem: your mamma don't code and your daddy don't XML. That's right, I said it, and you ain't much hipper than they are. So what do you do?
Well kid, you've come to the right place. As of yesterday morning there is a quick-and-dirty way to integrate Facebook Connect into your Blogger comments section. The only specialized knowledge required is literacy. I did it myself in about 30 minutes. Try it out for yourself, right here on Man of Many Words. Scroll down and view the comments section for this post, select the option to log in with Facebook Connect, and then drop a holler. Cool, right?
So how did I do it? Just add Disqus and stir:
1. Open a new tab in your browser and keep this one open so you can refer to it.
2. Go to http://disqus.com (pronounced "discuss"). Follow the simple instructions and install the Disqus comment system into your blog. Don't worry, you can keep all of your existing comments. (Are you worrying? Don't. No need.) Once you have set up Disqus for your blog, move on to Step 3.
3. Open another new tab and go to http://www.facebook.com/developers/createapp.php. This will take you to the "Create App" page on Facebook.
Congratulations in advance, you are about to become a Facebook Developer! Wow! Unfortunately for your ego, it's really, really easy to do what you are about to do. It requires almost no coding skills whatsoever. Sorry. On the bright side, you won't have waste hours and hours of your holiday season trying to understand what all those tech sites are talking about when they blast a load of Javascript in your face and expect you to thank them for the hot tip. I mean, come on, add Facebook Connect in just 8 minutes? I sneeze in 8 minutes. Ain't no way anyone is adding Facebook Connect in 8 minutes. Not me, not Stephen Hawking, not anyone. They only say that to make you feel bad about yourself. Don't listen to them. You are smart. We shall now continue:
4. On the "Create App" page you navigated to in Step 3, fill in the field labeled "Application Name" with the name of your blog. Simple!
5. Agree to the Terms of Service and click "Save Changes". This will take you to the Edit page of your new app.
6. In the "Edit" page of your new app, fill in the field labeled "Callback URL" with http://disqus.com.
7. Scroll down to the bottom of the page and click "Save Changes". Don't close the tab.
8. Go back to the first tab, navigate to your Disqus Settings under "Admin".
9. Scroll down until you see the Facebook Connect logo. Tick the box at left.
10. Copy and paste the API Key from your Facebook App into its corresponding field on your Disqus settings.
11. Copy and paste the Secret from your Facebook App into its corresponding field on your Disqus settings.
12. Scroll down to the bottom of the Settings page on Disqus and click "Save".
Et voila! You have successfully added Facebook Connect to your blog. Season to taste. Serves millions. To try it out, you will need to log out of your Disqus account so that you will be able to see what your readers see.
Three things to consider:
- This how-to guide applies for all platforms that use Disqus comments. I just targeted it at my Blogger friends who are still trying to hop upon the clue train.
- Facebook Connect and Disqus aren't cooperating very well in Safari. As a workaround, set Safari to accept all cookies.
- As Disqus and Facebook Connect are both new platforms, there are bound to be some bugs.
Please let me know how it goes, and Happy Festivus to all.
UPDATE: Looking for detailed instructions on how to install the Disqus comment system on other platforms? Well here you are:
Tags
blogging,
facebook,
internet,
social media
Tuesday, December 23, 2008
To All 15 of My New RSS Subscribers
Two days ago I added Feedburner to my growing list of blog technologies to try out. Since then I have gained 15 readers, according to the stats at Feedburner. No, I cannot see who subscribes, I can only see the numbers and their basic clicking behavior. It is one of the better ways to see how people use your site and then adjust your approach accordingly.
So, moving on to my dedicated note for my new subscribers. I just want to make it clear that I welcome any and all communication from you. You can join this site via the Google Friend Connect widget in the sidebar, talk to me on any of my social networks, shoot me an email anytime you like, and of course, drop copious amounts of post comments (now with Facebook Connect!)
That said, here's a question for you. Why did you subscribe to my blog? I was going to create a poll at PollDaddy, but I decided we don't need to get fancy here. I will just list off a few guesses, and you can respond in the comments.
Your Reasons for Subscribing to Man of Many Words
If I blogged about a topic that's near and dear to your heart, what was it?
A final word for now: If you blog or have a presence online somewhere and would like to share that information with me and/or my other readers, please do so!
So, moving on to my dedicated note for my new subscribers. I just want to make it clear that I welcome any and all communication from you. You can join this site via the Google Friend Connect widget in the sidebar, talk to me on any of my social networks, shoot me an email anytime you like, and of course, drop copious amounts of post comments (now with Facebook Connect!)
That said, here's a question for you. Why did you subscribe to my blog? I was going to create a poll at PollDaddy, but I decided we don't need to get fancy here. I will just list off a few guesses, and you can respond in the comments.
Your Reasons for Subscribing to Man of Many Words
- My scowling face.
- My happy face.
- The oddly proportioned header.
- My thoughts on social media.
- My thoughts on life itself.
- I blogged about a specific topic you are interested in.
- Other
If I blogged about a topic that's near and dear to your heart, what was it?
A final word for now: If you blog or have a presence online somewhere and would like to share that information with me and/or my other readers, please do so!
Tags
blogging,
internet,
social media
Monday, December 22, 2008
What Santa Really Does
Merry Christmas, Happy Chanukah, Happy Kwanzaa, Happy Atheist Pagan Gift Giving Season, Happy Jesus Was Born in Late Summertime/Early Autumn...
Wait, what?
Luke 2:8-11 shows that shepherds were in the fields at night at the time of Jesus' birth. The book Daily Life in the Time of Jesus states: "The flocks . . . passed the winter under cover; and from this alone it may be seen that the traditional date for Christmas, in the winter, is unlikely to be right, since the Gospel says that the shepherds were in the fields." - WikiAnswers
No matter what your religious, political or factual predilections, I love this time of year. Melts my rusty heart right down to tears.
I am bodily sick right now, but spiritually feeling good.
-->
Friday, December 19, 2008
Jason Sadler a.k.a. iwearyourshirt.com Goes Live
I just think this is fascinating. Jason Sadler wears your branded shirt for the price of whatever day in 2009 he wears it (e.g., January 1st is $1, December 31st is $365). The shirt can depict anything you want, as long as it's not too profane or inappropriate. He doesn't pimp your company out loud, necessarily, unless he feels like it. Buyers can request he salsa dance or do ten push-ups while wearing the shirt, but again the extras are up to his whim.
To get your brand seen, Jason:
- Walks around and lives his normal life in Florida
- Runs a live stream on ustream.tv every day for an hour or so (while wearing your shirt)
- Twitters his doings
- Connects with people on Facebook
- Puts up photos of the shirts on Flickr
The live stream he did today, which ran four hours in length, was an interactive bonanza. His viewership averaged a steady 150 throughout the live stream, many of whom chatted with each other and with him in real time. He showed us his closet with the 365 hangers. He shorted out his ceiling fan in his apartment. He got his girlfriend's family on the phone to do some promo shoutouts for iwearyourshirt.com...
...and everybody just more-or-less had a goofy time of it.
People are excited about Jason's ploy. Yes, it's a transparent scheme to get money in a troubled economy, but that's what's so endearing about it. He's just a guy. He uses words like "sweet" and "awesome" to promote your brand. Not that this is all that new. For years people have been tattooing brand names on their skulls, selling their bodies as billboards to guerilla marketing firms, and so on. What's different about Jason's idea is the era in which it is taking place.
Twitter, Facebook, the proliferation of live personal video streaming--all this is relatively new, and even less understood as a marketing medium. The business colleges and universities of the world continue to hold onto traditional marketing for dear life, if only to safeguard their graying jobs. As print newspaper models (see the Tribune Company) plummet in profitability, social media is a wide open field. In these early stages of social media, little guys can profit. Give it a few years, and we'll all likely be shoved out of the way by the mega-conglomerates. The whole dream of an open Internet will become but a collective longing for a bygone era.
That bygone era is NOW. Jason Sadler is using it while he can, and so should you and I. As for Jason's project itself, I suspect it is going to command a lot of ink in the (dying) print media. As I said, this is not a new idea, but his execution is mesmerizing for its interactive capabilities. I myself plopped a few comments into the chat stream while he was running his live promo today, and he responded on camera immediately, laughing along with his viewers.
No day is safe from Jason's campaign. Christmas Day has already been sold. He'll even wear your shirt if he has a wedding or funeral to attend.
Jason doesn't mind making a fool of himself. He's already sold the shirtspace on his back to half a year's worth of companies. The Royal Botanical Gardens already bought a week's worth of shirt-wearing, and they're even flying him to London for a good time. All told he is poised to make about $66,000 in 2009. With the backing of his day job and a few hundred early followers/fans, he should be able to raise the price in 2010.
Now that's creative marketing. At this point he could spin this into anything he wants. So what if you call him a corporate whore. You and I both know it's brilliant.
Tags
business,
marketing,
social media
Check Out iwearyourshirt.com NOW
Hey all, breaking news: go to http://www.ustream.tv/channel/iwearyourshirt-daily-shirt-show right now and watch this guy's live stream. He's live, chatting with his viewers right now, 2pm Eastern, talking about his idea. He wears your branded shirt for a day at face value: January 1 is $1, December 31 is $365, and the first 160 days are sold out. The guy is hilarious and he is ubiquitous. Your brand will benefit, for sure. Bound to get maximum ink.
Tags
business,
marketing,
social media
Wednesday, December 17, 2008
A Parable of Useless Statistics
A mouse and a mastodon, whose average height is about equal to that of a man, walk into a bar.
The mastodon wrecked the place and who cares about the mouse?
The average man was nowhere to be seen.
The next time you try to use numbers to make your case, consider telling a story instead. It's more truthful. Right?
The mastodon wrecked the place and who cares about the mouse?
The average man was nowhere to be seen.
The next time you try to use numbers to make your case, consider telling a story instead. It's more truthful. Right?
Tags
Essays
Monday, December 15, 2008
This Blog is BACKED UP by Bloggled.com
Apparently even Google deleted their blog once. Guess we all need a safety net. Bloggled.com is currently holding a contest RIGHT NOW whereby if you
Give it a shot, why doncha?
- back up your blog with them,
- join them on a social network,
- subscribe to their feed or,
- yes, blog about Bloggled,
Give it a shot, why doncha?
Tags
blogging
Thursday, December 11, 2008
eHow.com Wins Blogger's Choice Open Web Award
One of my revenue sources, eHow.com, won a Mashable.com Blogger's Choice Open Web Award in the category of How-to yesterday. For those of you who don't live and breathe the Internet, the Open Web Awards are a BIG DEAL. Mashable is the leading online magazine for all that's new and wonderful in the world of social media.
More likely, you have heard of eHow.com, but here's the quick intro, and then I'll get back to our story: eHow.com contains advice for "How To Do Just About Everything", as goes their slogan. In recent months, however, eHow has expanded its repertoire to include "About", "How Does" and other article formats. Although the website is designed to encourage its readers to submit and monetize their own articles, the majority of eHow's 250,000-article library are written professionally by a small army of paid-up-front contributers from around the United States.
I am one of those contributors. To date I have published 112 articles about, well, just about everything for eHow.com, like:
What Is a Poem?
How Does the CIA Work?
About Heisenberg's Uncertainty Principle
How to Live Homeless
How to Talk to a New Yorker
How to Avoid Getting into a Bar Fight
How to Position Lights for Photography
How to Print a Page From Google Books
Titles range from obscure to hilarious to downright indispensable. There are no limits. After all, eHow is run by Demand Studios, whose parent company is Demand Media, which is a creation of Richard Rosenblatt. He's the man who helped raise MySpace to superstardom and brokered the deal to sell it (along with its parent company Intermix) to Rupert Murdoch's News Corp.
"Attach a cable to Richard Rosenblatt and you could power a small town," said Forbes.com. You're dealing with a major go-getter here, is the point. So far Demand Media has shelled out well over $10 million to its army of writers, copy editors, filmmakers, transcribers and title proofers. That's not including any of the administrative or infrastructure overhead.
In theory, eHow makes its money on ad revenue. I worry about this business model. I suspect eHow is not turning a profit, but Rosenblatt is crazy like a local car dealership commercial. With four night clubs, a multi-faceted partnership with Lance Armstrong, and dozens of other irons in the fire, who knows what kind of capitalization this man's got up his sleeves? There's something he knows that I don't.
Whatever the case, Rosenblatt should be proud of eHow and its production factory Demand Studios for coming this far. They really have been slogging through some massive technical problems on both the production and distribution ends of the operation. As a contributor I can attest to their overall improvement over the last few months. Kudos to Rosenblatt for hiring a such a committed and patient editorial and administrative team over at Demand Studios. What those people do--manage a thousand writers every day--is akin to herding cats.
I just hope Rosenblatt doesn't go selling Demand Studios to Fox News' sugar daddy like he did with MySpace.
UPDATE: Want to know more about Richard Rosenblatt? Check out the following links, courtesy of Demand Media SEO Manager Jeff Grant:
Demand Media Company Profile
Web 2.0 Summit Profile
Web 2.0 Summit Presentations
Follow Rosenblatt's Tweets
Richard.tv
Tags
business,
Freelancing,
internet,
social media
Sunday, December 7, 2008
Why I Won't Join a Six Degrees of Separation Group on Facebook
Public relations and marketing communications professionals can learn something from the following parable:
My friend Katie invited me to a six-degrees group, and I was going to join, because I think it's a worthy experiment: Can we, through six degrees of separation, connect with everyone on Facebook? Empirically, statistically, it would be interesting to join and find out first-hand.
But then I saw a discussion thread whose title contained a racial epithet. It was an obvious ploy to get attention, and the 800 comments in the thread are testimony to the ploy's success. I didn't bother to read the comments or post one myself, because I know that would just feed the beast, and I don't want to associate myself with the word in question.
Another six-degrees group had a discussion thread whose bear-baiting title posed the question, "Can someone give me one logical reason why gays should have rights?" I didn't try putting that fire out either.
Yet another of these groups had one discussion inviting people to "Stereotype The Person Above You" and one posing the thought-provoking query "tits,face, or ass, which one is better". You get the idea.
The comment counts for those discussion threads each number in the hundreds. The threads would not have appeared in the top three discussions had they not received all that attention. That's how things work around here: The more people are participating in something, the more likely that thing is to get seen.
The Internet is a great place to learn the following:
Sometimes the best way to make something go away is to ignore it.
PR and marcomm people take heed. If the company you represent gets some bad press or stumbles across some nasty feedback on some no-name blog, consider ignoring it. Let the negativity die in peace and quiet. Die of it too.
My friend Katie invited me to a six-degrees group, and I was going to join, because I think it's a worthy experiment: Can we, through six degrees of separation, connect with everyone on Facebook? Empirically, statistically, it would be interesting to join and find out first-hand.
But then I saw a discussion thread whose title contained a racial epithet. It was an obvious ploy to get attention, and the 800 comments in the thread are testimony to the ploy's success. I didn't bother to read the comments or post one myself, because I know that would just feed the beast, and I don't want to associate myself with the word in question.
Another six-degrees group had a discussion thread whose bear-baiting title posed the question, "Can someone give me one logical reason why gays should have rights?" I didn't try putting that fire out either.
Yet another of these groups had one discussion inviting people to "Stereotype The Person Above You" and one posing the thought-provoking query "tits,face, or ass, which one is better". You get the idea.
The comment counts for those discussion threads each number in the hundreds. The threads would not have appeared in the top three discussions had they not received all that attention. That's how things work around here: The more people are participating in something, the more likely that thing is to get seen.
The Internet is a great place to learn the following:
Sometimes the best way to make something go away is to ignore it.
PR and marcomm people take heed. If the company you represent gets some bad press or stumbles across some nasty feedback on some no-name blog, consider ignoring it. Let the negativity die in peace and quiet. Die of it too.
Tags
facebook,
social media
Social Media Follies
The thing about social networking is it takes the pants off your company. I'll just say that for now.
Tags
business,
marketing,
social media
Saturday, December 6, 2008
The End of Snark...and other hopes
Death to snark. "Snide remark" is its etymology. A slyly disparaging remark. No, no one has been snarky towards me or anyone in my vicinity lately. It's just a thought. I don't want it around me. Death to snark. We clear?
I promised "other hopes" in the title of this post.
I hope to stay close to my center of energy.
I hope to make real that which I envision.
I hope to continue.
I hope to run into more people that I like.
What do you hope?
I promised "other hopes" in the title of this post.
I hope to stay close to my center of energy.
I hope to make real that which I envision.
I hope to continue.
I hope to run into more people that I like.
What do you hope?
Tags
Essays
Wednesday, December 3, 2008
My Latest Freelance Consulting Work
I have begun doing freelance consulting work for the following three organizations: BestFriend NY, CardPartner, and Il Mio Vino.
BestFriend NY, Inc.
A website about living the New York Dream. Targeted mainly to "settlers" of NYC but also useful for those residents who may not know as much as they think they do! Articles, videos, and more.
I am working with BFNY President and CEO Douglas Davis and techie/entrepreneur Simone Tarantino to see that the new website design--yet to be released--is beautiful and functional and that the content is relevant.
CardPartner.com
An affinity credit card program for smaller non-profits. Until CardPartner came along, affinity credit card programs have been off-limits to all but the biggest players. Through CardPartner any organization can design five credit cards with their own logos/images and offer the card (it's a Visa Platinum, with plenty of additional perqs exclusive to the CardPartner program) to its supporters. Each activated card brings in $50 to the organization compliments of the bank known as UMB (a very secure bank in these trouble times), plus a continuing percentage of retail purchases. It's a fun, easy, FREE way for smaller, member-supported organizations to raise extra funds. Plus CardPartner makes it simple to market the card using their online marketing toolkit (just enter demo@cardpartner.com into the sign-in field for a test drive).
I am creating a robust social networking presence for the company.
Il Mio Vino
An online magazine for wine lovers! It looks and acts exactly like an offline magazine. You turn pages, you can't highlight text, and so on. The site works beautifully and looks it too.
I will likely be helping them with their viral marketing campaign soon.
BestFriend NY, Inc.
A website about living the New York Dream. Targeted mainly to "settlers" of NYC but also useful for those residents who may not know as much as they think they do! Articles, videos, and more.
I am working with BFNY President and CEO Douglas Davis and techie/entrepreneur Simone Tarantino to see that the new website design--yet to be released--is beautiful and functional and that the content is relevant.
CardPartner.com
An affinity credit card program for smaller non-profits. Until CardPartner came along, affinity credit card programs have been off-limits to all but the biggest players. Through CardPartner any organization can design five credit cards with their own logos/images and offer the card (it's a Visa Platinum, with plenty of additional perqs exclusive to the CardPartner program) to its supporters. Each activated card brings in $50 to the organization compliments of the bank known as UMB (a very secure bank in these trouble times), plus a continuing percentage of retail purchases. It's a fun, easy, FREE way for smaller, member-supported organizations to raise extra funds. Plus CardPartner makes it simple to market the card using their online marketing toolkit (just enter demo@cardpartner.com into the sign-in field for a test drive).
I am creating a robust social networking presence for the company.
Il Mio Vino
An online magazine for wine lovers! It looks and acts exactly like an offline magazine. You turn pages, you can't highlight text, and so on. The site works beautifully and looks it too.
I will likely be helping them with their viral marketing campaign soon.
Tags
Consulting,
social media
Monday, October 27, 2008
Likely Site of the Historic Brooklyn Theater
This is likely the intersection at which the old Brooklyn Theater was located. Built in the same year the Great Chicago Fire occurred (1871), the ill-fated theater burned down just five years later during a performance of The Two Orphans starring Kate Claxton. The fire started when an oil lamp fell over and quickly engulfed the building. Three hundred actors, crew, and theatergoers were burned alive when the five narrow exits proved insufficient for a mass escape. Most sources claim the theater was located on Johnson Street at the intersection of Washington Street, otherwise known as Cadman Plaza East.
Click the blue marker for a description of and directions to the historic site of the Brooklyn Theater. More information and some great historical photos here.
View Larger Map
Click the blue marker for a description of and directions to the historic site of the Brooklyn Theater. More information and some great historical photos here.
View Larger Map
Thursday, October 23, 2008
Orange Commercial: "Blackout"
I was in this commercial as an extra. The set was gigantic. The scene depicted is the 2003 New York City blackout. The advertiser, Orange, which is a major communications company for England, actually paid to clear multiple city blocks in Manhattan to shoot the commercial. I am most definitely not visible, although I might theoretically be in the aerial shot of the huge crowd.
The commercial was made for movie theaters and apparently is played all the time. For you Joanna Newsom fans, she's the background singer. No idea who the narrator or protagonist are, although I had a scene with him that got cut. It's amazing how little footage made it into the final product. The shoot went on for days and days. Whatever. Enjoy:
The commercial was made for movie theaters and apparently is played all the time. For you Joanna Newsom fans, she's the background singer. No idea who the narrator or protagonist are, although I had a scene with him that got cut. It's amazing how little footage made it into the final product. The shoot went on for days and days. Whatever. Enjoy:
Tags
advertising,
new york,
NYC,
technology,
Theater
Wednesday, October 22, 2008
How to Use Social Networking to Promote Your Site
As far as promoting your website online, I recommend against leaning too hard on that until your website is ready for its grand opening. As soon as it is beautiful, however, I use three basic ways of going about promoting websites online:
Commenting on popular blogs and leaving a link back to a specific page on your website. For example:
Being active in your own social networks: Facebook, LinkedIn, MySpace, Plaxo, wherever you are. You only have to pick three or four networks and dig deep into them. Search for old friends and colleagues and "friend" them. Share articles that you find interesting, comment on other people's profiles, just be active and friendly with everyone. Then, when it comes time to pimp something of your own, your friends will trust you enough to click.
Encouraging social bookmarking on your site. Each article or page on your site should have its own unique set of social bookmarking buttons, so that readers can share exactly what they want to share. That is standard across the Web. Most popular social bookmarking services that are appropriate to a general website:
Hope this helps!
Bookmark this on Delicious
Commenting on popular blogs and leaving a link back to a specific page on your website. For example:
- Go to Digg.com and look at the top stories. Since they are near the top of Digg, you can assume they are getting mad traffic at this very moment. Now is the time to strike.
- Note the domain of the website being promoted (abc.com and treehugger.com are listed as I type this) and ask yourself if it relates at all to your website. The answer is usually YES if your audience is very general. But if the site is Slashdot, for example, which primarily focuses on tech issues, and you are all about fashion, it's not our audience. Leave it alone and don't waste your time. You'll get the hang of this with practice.
- Now, click on one of those top entries on Digg. You will be taken to the website the Digg entry refers to.
- Scroll down to the bottom of the article. Is there a comment box? If so, note what kind of fields it contains. It will almost always have fields for Name and Comment. Many articles also have an email field for verification purposes (your email won't show up in the comment once you've posted). Finally--and here's the one you're looking for--it might have a website field. Here people usually put their homepage or blog URL. Users fill out that form (name, email, website, comment), and when the comment appears (sometimes after a moderator has approved it) your displayed name becomes a link to the website you specified. This is an opportunity for you to promote your website.
- Enter your homepage in the website field, or better yet: enter specific URLs that you want to promote on your site. Homepage promotion is nice, but it's good to be specific, especially if there is a chance your item will ever get posted to Digg.
- Make your comment interesting. Take a stand, say something controversial or witty, whatever. Be an individual. Be interesting. This will make some people click on your name. They will be taken to your site. Boom, new visitor.
Being active in your own social networks: Facebook, LinkedIn, MySpace, Plaxo, wherever you are. You only have to pick three or four networks and dig deep into them. Search for old friends and colleagues and "friend" them. Share articles that you find interesting, comment on other people's profiles, just be active and friendly with everyone. Then, when it comes time to pimp something of your own, your friends will trust you enough to click.
Encouraging social bookmarking on your site. Each article or page on your site should have its own unique set of social bookmarking buttons, so that readers can share exactly what they want to share. That is standard across the Web. Most popular social bookmarking services that are appropriate to a general website:
- Digg - Primarily for news but also widely used for general interest
- Yahoo Buzz - Same as Digg in essence but slightly different user base and one-third as popular
- Delicious - Social bookmarking site. General interest.
- StumbleUpon - Social bookmarking site that suggests web pages it thinks are relevant to the user based on past thumbs-ups. All users have installed a StumbleUpon tool bar by which they can randomly surf the Internet. The program has an uncanny ability to give readers great content they will care about. I love this service both as a user and as a developer.
- Mixx - The up-and-coming Digg replacement. More and more people are becoming dissatisfied with Digg's stringent posting rules and crowding. Digg's success was, well, too successful. Mixx, being smaller, allows users and developers alike to have more of an impact in that sphere. It's growing though. Its user base doubled this year when CNN made Mixx its primary social bookmarking button for all its articles.
Hope this helps!
Bookmark this on Delicious
Tags
social media
Thursday, October 16, 2008
For My Connecticut Readers
By way of email from my friend Sarah:
Sure, I took the job, so you could say it's my free will, but perhaps you don't understand that I'm not complaining. I was inexperienced and wanted to learn about construction. The problem is, my veteran co-workers didn't make much more than me. One guy had been roofing for 20 years. His wage? $10 an hour.
On top of that, we were treated more like liabilities than the invaluable asset we were. Getting any respect from our boss was out of the question. He wasn't a bad man; his method is par for the course. We're talking about a systemic trend that rewards less sweat with more money, and more sweat with a smack in the face.
No wonder people are lazy. No wonder the economy is "in trouble". Those at the root of society--the ones who grow your food and build your shelters--are among the lower castes. Yet without them, we would all be without our most basic human needs.
Thank a broke homeless person today for keeping your ass alive. It's okay, you can feel a little guilty.
I learned today that voting "NO" on Number 1 (against the Constitutional Convention) is crucial for Labor in CT. If the Convention passes, it will be possible for CT to repeal its Davis-Bacon law, which calls for prevailing wage on Government-funded construction jobs. Without prevailing wage, all tradesmen and tradeswomen in CT will suffer.I can attest from experience that non-prevailing wage constructions jobs, at least in the private sector, are just rotten. Back in New Mexico I worked for a private contractor who paid me $7 an hour. I'm not ashamed to admit it. However, I am ashamed for my former employer. If he can't pay his workers a living wage, he has no business in business.
The more information we have, the better we lead our government.
Thanks again,
Sarah
Sure, I took the job, so you could say it's my free will, but perhaps you don't understand that I'm not complaining. I was inexperienced and wanted to learn about construction. The problem is, my veteran co-workers didn't make much more than me. One guy had been roofing for 20 years. His wage? $10 an hour.
On top of that, we were treated more like liabilities than the invaluable asset we were. Getting any respect from our boss was out of the question. He wasn't a bad man; his method is par for the course. We're talking about a systemic trend that rewards less sweat with more money, and more sweat with a smack in the face.
No wonder people are lazy. No wonder the economy is "in trouble". Those at the root of society--the ones who grow your food and build your shelters--are among the lower castes. Yet without them, we would all be without our most basic human needs.
Thank a broke homeless person today for keeping your ass alive. It's okay, you can feel a little guilty.
Tags
connecticut,
new haven,
politics
Wednesday, October 15, 2008
This is how they will steal it.
"Voter fraud". That phrase is how politicians steal elections. While the Democrats try to get more people to vote, the Republicans want less. This is because new voters are statistically more likely to vote Democrat. I don't even vote (sue me), and I won't pick a side (call me a fence sitter), so I can assure you I am unbiased.
My point: Voting is a hollow gesture. Electioneering wins every time.
McCain Calls for Voter Fraud Inquiry
My point: Voting is a hollow gesture. Electioneering wins every time.
McCain Calls for Voter Fraud Inquiry
Tags
politics
Monday, October 6, 2008
August in Paris, 1999
Last night I scanned in all 69 surviving pictures of my trip to Paris in 1999. I traveled there through a University of Minnesota program (UMD and UMTC) called "August in Paris". I got six college credits to learn all kinds of fancy French words like "liqueur", "vin", "cidre" and "ivre".* God Bless Countries That Have Flags of Red, White and Blue.
*Liqueur=liquor, vin=wine, cidre=alcoholic cider, and ivre=drunk.
*Liqueur=liquor, vin=wine, cidre=alcoholic cider, and ivre=drunk.
Tags
Paris,
photography,
travel
Saturday, October 4, 2008
In 1986 U.S. Tax Payers Bailed Out the Savings and Loan Industry to the Tune of $160 billion over Ten Years
By today's inflated standards that's about $300 billion, or about a third of the total amount of the bailout (sweeteners added) passed last night by the U.S. House of Representatives.
The 1986 bailout was a notable chunk of change. The world did not end. It won't end this time, either. Chicken Little, you may take a nap.
But Robin Hood, where art thou? The savings and loan "crisis" of the 1980s has another thing in common with today's version: it was all about usury, or improper lending.
Read the Wikipedia article here.
It's a good day to stay rich.
The 1986 bailout was a notable chunk of change. The world did not end. It won't end this time, either. Chicken Little, you may take a nap.
But Robin Hood, where art thou? The savings and loan "crisis" of the 1980s has another thing in common with today's version: it was all about usury, or improper lending.
Read the Wikipedia article here.
Tags
politics
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