Showing posts with label how-to. Show all posts
Showing posts with label how-to. Show all posts

Sunday, April 19, 2009

How to Use Twitter for Business

A few rules of thumb for businesses using Twitter. For beginners and experienced Twitter users alike.

Are you considering using Twitter to promote your business and communicate with customers and prospects? Whether you are a beginner or an experienced Twitter user, the following rules of thumb will help your business get the most out of Twitter.

1. Relax, my friend! It's a cocktail party, not a sales presentation or board meeting.

2. Link your Twitter profile to your website or blog (and your website or blog should include easy links to the rest of your entire Internet presence.)

3. Have a to-the-point but interesting Twitter bio. Include your title and business name, but follow it up with something personal, distinctive or even wacky. You're a human being, act like it.

4. Tweet. Duh.

5. Vary your tweet content and style. Again, you are a human being living on Planet Earth. Don't try to tell me that your business is the only thing you care about. If something random but interesting comes to mind, tweet it.

6. Balance regular tweets with replies. Reply too seldom and you will be correctly identified as self-absorbed. Reply too often and you will be properly pegged as a follower not an initiator. Find an instinctive balance and I might just think you're human.

7. Be genuine. Are you seeing a pattern here?

8. Make your promo tweets AWESOME. Study great newspaper headlines and commercial tag lines. Take note when you see a great tweet and analyze it to find out why you love it. Apply what you learn to your tweets.

9. Time your promo tweets to coincide with UNUSUAL sales, promotions, events, etc. Timing is everything.

10. Help others. Freely re-tweet great tweets.

11. Share great links you think your followers might love.

12. Make friends. This goes along with that whole "try to pretend to act like a human being" thing.

The take-home lesson here is be human, interact, promote others as well as you and your business, be human, be brilliant, be human, and be...

What's the word of the day?

Saturday, March 21, 2009

How to Make Me a Peanut Butter Sandwich

Chunky peanut butter. It can be plain, or you can put some butter on that first, makes it go down easy. Or just some strawberry preserves. But I'll take straight peanut butter with the bread too. Can be white or wheat, but wheat is healthier. If the bread's got all kinds of nuts and grains and stuff in it, good. Like a nine-grain, or a 24-grain. I'll probably eat it in the sunlight with some lemonade as it's such a nice day out. This is all theoretical and could probably be improved upon, so I'm open to suggestions. Thanks.

The sandwich that appears in this post is not how to make me a peanut butter sandwich. There is cabbage on it. I don't want cabbage on mine. I don't want Spam on it either, but I'll try it, I guess. You can see a lot of disgusting looking peanut butter sandwiches - and use them freely for commercial or personal purposes - by using Flickr's Advanced Search feature.

How to Use Flickr's Advanced Search Feature to Find Images for Free Personal or Commercial Use:

1. Go to Flickr.com
2. Click "Search".
3. Click "Advanced Search".
4. Type "peanut butter sandwich" (or whatever you're looking for) in the search box.
5. Scroll down to the bottom of the screen.
6. Mark the box that reads "Only search within Creative Commons-licensed content".
7. Optionally, mark the boxes that read "Find content to use commercially" and/or "Find content to modify, adapt, or build upon."
8. Click "Search."

Or just click here for the disgusting peanut butter sandwiches.


Monday, March 9, 2009

How to Share Admin Permissions on a Facebook Group You Control

To make someone an admin on a Facebook group, you have to add them as a friend, invite them to join the group, and then make them an admin.

Those are the simple instructions. If you know how to do that, stop reading and go play outside or something. If you get stuck, however, here are the

Detailed Instructions on How to Make Someone an Admin on a Facebook Group You Control:

1. Log into your account on FB.

2. Find and "friend" the person you want to make an Admin of the Group.

3. Check to make sure the person has confirmed your friendship.

4. Go to the Group.

5. Click "Invite People to Join" in the right-hand menu.

6. Find and check-mark your friend in the drop-down list at right (or just type her name and hit enter to search).

7. Make sure his name appeared at left.

8. Click "Send Invitations"

9. Check to make sure the person joined the group.

10. Go back to the Group.

11. Click "Edit Members" in the right-hand menu.

12. Find his name in the list (or just type her name and hit enter to search).

13. Click "Make Admin".

It seems like a long process but it's shorter than you think. I just included every little step from beginning to end. Drop a comment and let me know how it all went down for you.

Note: This post was cribbed from some instructions I wrote to a client this morning. I figured other people might want to know the same thing. Hey look at me, multiplying my efforts, effortlessly. That's how I roll. Smooth.