Hey all, breaking news: go to http://www.ustream.tv/channel/iwearyourshirt-daily-shirt-show right now and watch this guy's live stream. He's live, chatting with his viewers right now, 2pm Eastern, talking about his idea. He wears your branded shirt for a day at face value: January 1 is $1, December 31 is $365, and the first 160 days are sold out. The guy is hilarious and he is ubiquitous. Your brand will benefit, for sure. Bound to get maximum ink.